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Our Team

We are a group of specialists with deep experience in the consumer sector.  As founders and investors, we’ve helped build category-defining businesses across food & beverage, beauty, personal care, pet and consumer technology.

Founder & Managing Partner

Jon Sebastiani

The journey is the ultimate reward for Jon. Whether it be building a business like he did with KRAVE from the ground up, raising his daughter in Sonoma, or training for one of the many marathon races he has competed in, the small moments Jon spends with his team, family & friends are those that truly define him.

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Managing Director

Brian Nicholson

Part history aficionado, part amateur landscaper, on the weekends you’ll find Brian tending to several ongoing home improvement projects and relaxing with a Ken Burns documentary or Bill Evans album. Brian and his wife moved to Sonoma after many years in New York City which they remember fondly for seven months out of every year.

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Kevin Murphy

Managing Director

Kevin Murphy

Kevin and his family live in San Francisco, where his twin boys compete for the title of second favorite child behind their big sister, Gracie (white Labrador). Kevin enjoys his frequent early morning mountain bike rides over the Golden Gate Bridge and up the Headlands. He thinks often about playing golf, and occasionally actually plays golf.

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Shahir Amin

Vice President

Shahir Amin

Hailing from the mountains of West Virginia, Shahir followed the country roads to Sonoma where he lives with his wife and mini bernedoodle, Griffey Jr., (named after baseball great). Although born a Mountaineer, Shahir is a devoted Tar Heels fan who follows Carolina basketball year round.

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John Wilson

Senior Associate

John Wilson

Originally from Maine, and carrying a huge amount of state pride, John happily adjusted to West Coast life with his Siberian Cat, Sasha, when he realized Nob Hill doesn’t require shoveling snow. As a self-proclaimed foodie, John has enjoyed exploring the culinary richness that is the Bay Area and has recently taken up cooking himself.

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Ben Jang

Associate

Ben Jang

While there is much internal debate about whether skiing or snowboarding is the superior snow sport, Ben sits squarely in the snowboarding camp, riding Tahoe as often as he can. When not on the mountain, Ben is a regular at Ocean Beach where he takes his other board out on the waves.

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Kelsey Minigan

Chief of Staff

Kelsey Minigan

Kelsey is most comfortable in water – either swimming laps or 100 feet under with her scuba gear on. On land, you can find Kelsey in the barre studio, spin class or out on the golf course with her signature neon pink Pro V1 balls – as a self-proclaimed amateur there is no shame in her game.

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Operating Partners

Katherine Power

Katherine Power

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Will Guidara

Will Guidara

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Jesse Derris

Jesse Derris

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Keith Levy

Keith Levy

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