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We Are Growth Partners Brand Builders Retail Navigators Digital Accelerators

Sonoma Brands is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.

What We Do

Sonoma Brands makes minority and control investments in growth-stage consumer businesses, typically generating at least $5 million in sales. We are omnichannel investors and look for brands that will benefit from our abilities to expand retail distribution and accelerate digital engagement.

Investment Parameters

  • Generally, $5 to $30 million lead investments
  • Board-level participation
  • Food & Beverage
  • Beauty
  • Personal Care & Wellness
  • Pet
  • Home & Lifestyle
  • Consumer Services

How We Do It

Our Team

We are a group of specialists with deep experience as entrepreneurs and investors in consumer packaged goods, traditional retail, digital media and eCommerce.

Meet Us

Our Values

We are relationship-driven investors looking to partner with entrepreneurs who embrace the core pillars on which our firm has been built.

Learn More