Our Value Add
Sonoma Brands' entrepreneurial heritage allows the team to support Partner Companies in a meaningful way from day one. These capabilities are distinct among early stage investors and we believe help accelerate growth.
From early stage brand positioning to executing marketing campaigns and building supply chains, Sonoma Brands Capital has been there, done that, and has the know-how to build the brands of the future.
Innovation is paramount to success and Sonoma Brands Capital is on the cutting edge. Packaging design, brand voice development and product launches are just a few of the team’s favorite things *wink wink*
Feet on the street is the name of the game – Sonoma Brands Capital’s deep relationships with long tenured industry professionals and the retail, broker and distributor networks allows partner brands to plug & play with retail placement both on and off shelf.
Great people make great brands. Through deep industry networks, Sonoma Brands Capital places A+ talent on leadership teams – no benchwarmers here.
Click, scroll, shop, buy. Everything is just a click away and Sonoma Brands Capital knows the importance of winning in the ever changing digital landscape. Performance marketing, media partnerships, content strategy and choosing the right e-commerce platform are just a few of the building blocks to a great digital business.
Data is King. The Sonoma Brands Capital team is a group of skilled analysts who will dive into retail data, working alongside partner brands to build a compelling story, using consumer and category data in ways that we believe will further brand growth.
Successful brands are not built overnight. We do not speak "growth at all costs" and look for founders who understand that brand equity is built brick-by-brick, beginning with products and services that consumers love.
We are specialists, together forming a small team that takes pride in our abilities to deliver outsized value to our founders. From retail relationships and supply chain to eCommerce and technology, our respective areas of expertise have been honed over years as founders and investors in leading brands.
Just as technological innovation has defined much of our region's success, we believe innovation within product, channel strategy and digital engagement is core to the success of today's emerging brands. We're looking for those founders writing the next playbook.
In our view, investing is a relationship business built on trust, reliability and empathy. We strive to be recognized as the investor whom the decision to partner with is one of the best decisions that entrepreneur has made.