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Founded by Katherine Power, Merit is  a color cosmetics brand reimagining luxury beauty by making it clean, well-edited and accessible. The brand espouses responsible luxury, making products safe for body, skin and planet.  The antidote to the overwhelming, excessive world of beauty — MERIT simplifies what it means to get ready.

Los Angeles California

2020 Year Invested

"We had our choice of investors and picked Sonoma. Their appreciation for our digital foundation combined with their understanding of traditional retail channels set them apart."

Katherine Power, CEO

Recent Press

December 01, 2020

Merit Beauty: Katherine Power’s Five-Minute Makeup Brand

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March 02, 2021

A Fashion Site Founder on Her 11 Favorite Products

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