Founded in 2015 by a survivor of thyroid cancer, True Botanicals is a prestige personal care brand that has established itself as the authority for nontoxic skincare. As the first personal care brand that’s entirely MADE SAFE™, the Company’s products are made with ingredients certified-nontoxic for humans and the environment. With an uncompromising commitment to both safe ingredients and superior efficacy, True Botanicals is dedicated to delivering results without toxins.
Pure. Potent. Proven.
Mill Valley California
2018 Year Invested
"From the moment that we first met, Sonoma Brands has embraced and endlessly supported our desire to create meaningful change in the beauty industry. They have offered invaluable advice along the way, connecting us with industry experts, providing fundraising support and sharing experience that I, as a first time entrepreneur, deeply value. We feel very lucky to have a supportive partner that shares our commitment to scaling a brand that puts the well being of people and the planet first."