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Hu Products is a premium, ultra-unprocessed, clean-label and paleo-friendly chocolate, snacking and baked goods business based in NYC.  The company has grown from catering to a cult following to becoming a go-to staple for A-list celebs and health and wellness influencers. Hu Chocolate is now available in over 3,500 retail locations across the country, with increased international demand. In 2021, Hu was acquired by Mondelez International. 

2021 Investment Realized

2018 Year Invested

"Sonoma was instrumental in our sales, marketing and distribution strategy. We’re grateful for the advice and resources they provided to help make Hu what it is today."

Jason Karp, Co-Founder

Recent Press

February 15, 2021

Hu Chocolate Executives Reflect On Their Journey To Mondelēz Acquisition: ‘Entrepreneurship Is An Iterative Pathway’

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January 06, 2021

Mondelēz Acquires Well-Being Snacking Company Hu

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