Founded in 2012, HUM Nutrition is a pioneer in the emerging “beauty from within” trend and is focused on providing wellness-oriented consumers a premium, accessibly priced assortment of personalized vitamins, minerals and botanical offerings. HUM instills confidence in its consumers by using clean, tested and potent ingredients that are supported by science and by offering free access to Hum’s group of registered dieticians who provide nutrition advice and personalized solutions.
Beauty Starts from Within
Los Angeles California
2019 Year Invested
"At HUM, we were in the fortunate position to have met many leading growth equity investors during our Series B and ultimately decided to go with Sonoma as they not only offered a deep interest and understanding of our business but also have a leadership team on which founders can truly rely on."