Yerba Madre
Yerba Madre (formerly Guayakí Yerba Mate) is the nearly 30-year pioneer of regenerative yerba mate and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.
As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada.
Together We Come to Life
Sebastopol California
2017 Year Invested
"The Sonoma Brands Capital team are very culinary-forward thinkers, they understood food and beverage and they are in our neighborhood in northern California. The resources that they bring to the mix are going to be valuable for all levels of the business that we are integrating."
