Investments - Sonoma Brands Capital

MERIT

MERIT is a brand reimagining luxury beauty by making it clean, well-edited and accessible.

Voy

Voy combines medication, support and motivation to help people take control of their health across categories including weight loss, hair loss, testosterone and menopause.

Beekeeper’s Naturals

Beekeeper's Naturals is a wellness company obsessed with crafting sustainable and effective health solutions using the hive superfoods.

Discovered Brands

Discovered Brands partners with today’s most exciting beauty innovators, providing seamless global distribution and marketing expertise to transform bold visions into household names.

Investment Realized |

2025

Touchland

Touchland has innovated the ordinary routine of personal care into a ritual that sparks pleasure.

Investment Realized |

2026

Bachan’s

Bachan's is an authentic Japanese flavor brand, born from a family recipe and perfected over generations.

Oats Overnight

Oats Overnight has reimagined breakfast, with high protein, low sugar, allergen friendly overnight oatmeal in convenient formats.

Yerba Madre

Yerba Madre (formerly Guayakí Yerba Mate) is the nearly 30-year pioneer of regenerative yerba mate and the category leader in ready-to-drink mate beverages across North America.

Mixlab

Mixlab is the first modern pet pharmacy that focuses on creating custom medications and delightful experiences for pets, their parents and veterinarians.

ciele cosmetics

Ciele Cosmetics is redefining color cosmetics with skin-driven formulas made with broad spectrum SPF and non pore-clogging, clean ingredients.

True Botanicals

True Botanicals is a prestige personal care brand that has established itself as the authority for nontoxic skincare.

HUM Nutrition

HUM Nutrition is a pioneer in the emerging “beauty from within” trend and is focused on providing wellness-oriented consumers a premium, accessibly priced assortment of personalized vitamins, minerals and botanical offerings.

Investment Realized |

2021

Hu

Hu Products is a premium, ultra-unprocessed, clean-label and paleo-friendly chocolate, snacking and baked goods brand.

Avaline

Avaline was founded on raising the standard of what goes into your glass. The brand offers a range of clean delicious wines that are made with organic grapes, vegan-friendly, and free of unwanted extras like sugars, colors and concentrates.

Versed

Versed offers clean, solution-driven skincare and makeup, with ingredients that are dermatologist-tested, good for sensitive skin, vegan and cruelty-free.

Milk Bar

Milk Bar is the iconic dessert brand that’s been turning familiar treats upside down and on their heads.

KRAVE & Chef’s Cut

Triple Peak is a platform for building and scaling a leading portfolio of premium meat snack brands through strategic acquisitions and focused brand-building.